Real Insurance

WWG were instrumental in creating the Real Insurance name, brand and positioning.

On the life insurance side, WWG have been responsible for the strategic development and implementation of a direct distribution sales model, including design and development of product, sourcing and management of underwriting partners and other external service producers. Implementation of direct response TV acquisition programmes include TV commercial development, design and print production of all marketing and fulfillment collateral, data bureau and mailing management, definition and establishment of inbound and outbound telemarketing services and monitoring of the business.

For the Home & Contents business we have provided strategic and product development input and were responsible for developing all sales, marketing and fulfilment collateral. We also provide support for a wide range of operational activities and call centre.

Waldenwood developed and created a full suite of brand and direct sales TV commercials.


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