From 1998 through to 2009, WaldenWood specialised in providing strategic business and marketing consultancy, marketing and campaign management and creative services predominantly for the insurance industry, including life, general and health insurance. If you look at the client list and work examples you’ll see testimony of the scope of the work that has been carried out across the services industry during this period.  

In  2009 the business scaled back activities and Liz Walden became the sole Director.  Liz joined Hollard Financial Services in May 2009 and continues to grow the Petsecure (pet health insurance) business under the WaldenWood Group AFS Licence.