From 1998 through to 2009, WaldenWood specialised in providing strategic business and marketing consultancy, marketing and campaign management and creative services predominantly for the insurance industry, including life, general and health insurance. If you look at the client list and work examples you’ll see testimony of the scope of the work that has been carried out across the services industry during this period.  

In  2009 the business scaled back activities and Liz Walden became the sole Director.  Liz worked for Hollard Financial Services from May 2009 to October 2011 as  Head of Marketing, responsible for all marketing activities for life insurance products under the Real, Guardian, Australian Seniors, and Aussie Life brands. From October 2011 Liz joined InsuranceLine / TAL Direct as their GM Marketing, at the same time as continuing to manage the Petsecure (pet health insurance) business under the WaldenWood Group AFS Licence. 


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